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Our Approach

At the heart of our approach lies the belief that each choice that we make as a business has consequences onto other people, our planet, and, ultimately, ourselves. For this reason, we constantly work on finding solutions that allow us to maximize the quality and durability of our production, while at the same time, minimizing its negative impact on the environment and the people involved in our supply chain. This means that we only compromise for the better and are only satisfied when we take all the steps to guarantee the highest quality at the lowest environmental and human cost possible. We call our mission: Ethical Quality.

These steps include searching for the best local producers and suppliers to trust with our manufacturing and sourcing. Our production partners represent the elite of Italian artisanal craftsmanship in their respective fields and have all been selected and carefully evaluated to ensure that they comply with our standards and share our same values. Similarly, we directly source all our materials from deadstock and stock service programs by local suppliers known around the world for their quality and ethical practices.

From an ethical point of view, our approach rests on two pillars: transparency and sustainability. Full transparency on our side is essential as we believe that, to make the best buying decision, you should have access to objective and comprehensive information on our products and our brand. For this reason, we are committed on documenting each step of our sourcing and manufacturing, including traceability of materials and disclosure of the processes and suppliers behind our products.

The same respect that we have towards our customers we also have towards the environment and the people involved in our supply chain. We have invested ourselves into reducing our environmental impact to the minimum: among other things, we ensure that our supply chain is short and as local as possible, we only use organic rather than pesticide-intensive cotton, and we make use of production processes that are not machine intensive and are meant to increase the durability of our products. We also opted for a distribution model focused on micro productions and made to order to ensure that we produce exclusively what is needed and exactly as needed by the final customer, without unnecessary guesses and wasteful use of resources. 

Finally, we believe that quality and sustainability should not be a luxury and should not break your bank. Therefore, we established a direct link between our artisans and our customers, keeping honest and constant pricing and ensuring that a majority of the profits stay with our artisans and is shared with the skilled hands that ultimately make each one of our garments and accessories happen.

We are confident that our determination to bring quality and ethics together is an approach that looks at the future because of both the consciousness that we need to take immediate action in order to safeguard our planet and the belief that corporate responsibility should become the norm and not the exception in high fashion as well as every other business. 40 Colori is our way to share this vision with the world and what better way to do it than with stylish clothing and accessories that can satisfy both your expressive and conscious side?




Size Guide

BLAZERS

Our blazer design B01 is tailored in a rather slim and short Italian fit with relatively narrow shoulders and a good degree of waist suppression. If you are in between sizes consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half-chest 48 50 52 54 56 58 60 62
Half-waist 44 46 48 50 52 54 56 58
Shoulder width 42 43 44 45 46 47 48 49
Back length 73 74 75 76 77 78 79 80
Sleeve length 61 62 63 64 65 66 67 68
When ordering a made to order blazer, you have the option to adjust the back and/or sleeve length for an extra £100. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £100. *Please note that any adjustment will make the purchase a final sale.

OVERCOATS

Our overcoat design C01 is tailored for a rather slim and straight fit along the body, while still retaining enough space for layering underneath. The shoulders and sleeves are wide and roomy to allow plenty of movement even when layering. Being slim along the body, if you are in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half-chest 50 52 54 56 58 60 62 64
Half-waist 48 50 52 54 56 58 60 62
Shoulder width 42 44 46 47 48 49 50 51
Back length 76 77 78 79 80 82 84 86
Sleeve length 61 62 63 64 65 66 67 68
When ordering a made to order overcoat, you have the option to adjust the back and/or sleeve length for an extra £100. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £100. *Please note that any adjustment will make the purchase a final sale.

SHIRTS

Our classic shirt design CS01 is tailored with back darts and rather narrow shoulders for a regular slim fit. There is plenty of length in the body and sleeves to fit most body types. The fit is true to collar size, however, if you are normally in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

Collar size IT IT 36 IT 37 IT 38 IT 39 IT 40 IT 41 IT 42 IT 43 IT 44 IT 45 IT 46
Collar size UK 14 14 1/2 15 15 1/2 15 3/4 16 16 1/2 17 17 1/2 18 18 1/2
Half chest
48 50 52 54 56 57.5 59 61 63 65 67
Half waist 42.5 44 45.5 47 49 51 53 55 57 59 61
Shoulder width 43 44 45 46 47 48 49 50 51 52 53
Back length
77 78 79 80 81 82 83 84 85 86 87
Sleeve length
63.5 64 64.5 65 65.5 66.5 67.5 68.5 69.5 70.5 71.5
When ordering a made to order shirt, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.

TROUSERS

SLIM TROUSERS

Our slim trousers design P01 has a high rise and fits rather slim around seat and thigh with a visible tapering of the leg. The fit is slim but not excessively, preventing it from being too tight or unconformable. They fit true to size, however, if you are normally in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Waist 40 41.5 43 44.5 46 48 50 52
Front rise 25.5 26 26.5 27 27.5 28 28.5 29
Thigh 30 31 32 33 34 35 36 37
Knee 22 22.5 23 23.5 24 24.5 25 25.5
Bottom 18 18.5 19 19 19.5 19.5 20 20
Our RTW and MTO slim trousers are sold with an unfinished hem so that you can adjust the length to perfection. If you'd rather receive your slim trousers already hemmed and ready to wear, we can help you at no extra cost. You can include the required inseam length in the note box at checkout and also specify whether you want fixed turn-ups and their height. *Please note that any adjustment will make the purchase a final sale.


COMFORT TROUSERS

Our comfort trousers design P02 has a high rise and a relaxed fit around seat and thigh with a gentle taper below the knee. They fit true to size, however, if you are normally in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Waist 40 41.5 43 44.5 46 48 50 52
Front rise 25.5 26 26.5 27 27.5 28 28.5 29
Thigh 31.5 32.5 33.5 34.5 35.5 36.5 37.5 38.5
Knee 23 23.5 24 24.5 25 25.5 26 26.5
Bottom 19.5 20 20.5 21 21.5 22 22.5 23
Our RTW and MTO comfort trousers are sold with an unfinished hem so that you can adjust the length to perfection. If you'd rather receive your comfort trousers already hemmed and ready to wear, we can help you at no extra cost. You can include the required inseam length in the note box at checkout and also specify whether you want fixed turn-ups and their height. *Please note that any adjustment will make the purchase a final sale.

KNITWEAR

FLAT KNIT SWEATERS

Our flat knit sweater design KW01 is tailored for a comfortable and relaxed fit with plenty of room on the shoulders, body and sleeves. The fit is true to size and the length is standard, however, if you are particularly tall or have long arms, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half chest
48 50 52 54 56 58 60 62
Half waist 39 41 43 45 47 49 51 53
Shoulder width 36 37 38 39 40 41 42 43
Back length
64 66 68 70 72 74 76 78
Sleeve length
59 60 61 62 63 64 65 66
When ordering a made to order flat knit sweater, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.


WAFFLE KNIT SWEATERS

Our waffle knit sweater design KW02 is tailored for a slim fit along the body and sleeves. The waffle knit is rater loose and stretchy allowing for enough comfort and movement despite the slim fit. However, compared to your usual size, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half chest
42 44 46 48 50 52 54 56
Half waist 41 43 45 47 49 51 53 55
Shoulder width 36 37 38 39 40 41 42 43
Back length
63 64 65 66 67 68 69 70
Sleeve length
60 61 62 63 64 65 66 67
When ordering a made to order waffle knit sweater, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.


RIBBED CARDIGANS

Our ribbed cardigan design KW03 is tailored for a rather relaxed fit along the body and sleeves, leaving enough room for layering underneath. The ribbed knit features a good stretch, allowing for even extra comfort and freedom of movement. The fit is true to size and the length is standard, however, if you are particularly tall or have long arms, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half chest
45 48 51 54 57 60 63 66
Half waist 35 38 41 44 47 50 53 56
Shoulder width 35 37 39 41 43 45 47 49
Back length
63 65 67 69 71 73 75 77
Sleeve length
61 62 63 64 65 66 67 68
    • Half chest is from pit to pit
    • Half waist is at the narrowest point right above the ribbed hem
    • Shoulder width is at the widest point
    • Back length is along the center back, from base of the collar to hem
    • Sleeve length is from shoulder to sleeve cuff
    When ordering a made to order ribbed cardigan, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.

    WAISTCOATS

    CLASSIC WAISTCOATS

    Our classic waistcoat designs V01 (without lapel) and V02 (with lapel) are tailored for a slim fit along the body with a good degree of waist suppression. The button adjusters in the back allow to further take in the waist by up to 2.5cm in the half measurement. The body length is standard for a three piece waistcoat. The fit is true to size, however, if you are normally in between sizes or are particularly tall, consider sizing up.

    If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

    All measurements are flat on garment and in centimeters:

    IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
    Half chest
    46 48 50 52 54 56 58 60
    Half waist 44 46 48 50 52 54 56 58
    Shoulder width 31.5 32.5 33.5 35.5 36.5 37.5 38.5 39.5
    Back length
    57 58 59 60 62 64 66 68
      • Half chest is from pit to pit
      • Half waist is at the narrowest point
      • Shoulder width is at the widest point
      • Back length is along the center back seam, from base of the collar to hem
      When ordering a made to order classic waistcoat, you have the option to adjust the back length for an extra £25. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £25. *Please note that any adjustment will make the purchase a final sale.


      MANDARIN WAISTCOATS

      Our mandarin waistcoat design V03 is tailored for a rather slim fit along the body with a subtle degree of waist suppression. The button adjusters in the back allow to further take in the waist by up to 2.5cm in the half measurement. The shoulders are wide and the body long in order to make this waistcoat more suitable as an outer layer. The fit is true to size, however, if you are normally in between sizes, consider sizing up.

      If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

      All measurements are flat on garment and in centimeters:

      IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
      Half chest
      47.5 48.5 50.5 52.5 54.5 56.5 58.5 60.5
      Half waist 46.5 47.5 49.5 51.5 53.5 55.5 57.5 59.5
      Shoulder width 34.5 35 36.5 38 39.5 41 42.5 44
      Back length
      57.5 59 60.5 62 63.5 65 66.5 68
        • Half chest is from pit to pit
        • Half waist is at the narrowest point
        • Shoulder width is at the widest point
        • Back length is along the center back seam, from base of the collar to hem
        When ordering a made to order mandarin waistcoat, you have the option to adjust the back length for an extra £25. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £25. *Please note that any adjustment will make the purchase a final sale.

        BELTS

        If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

        All belts are measured from the base of the buckle to both the smallest and widest of the five holes. This range represents the proper circumference of the belt when buckled and it is measured excluding the buckle:

        M L XL
        Centimeters
        84-92 92-100 100-110
        Inches
        30-35 36-39 40-43
        IT sizes
        44-48 50-54 54-58
        Waist sizes inches
        30-34 36-40 40-44
            We do not carry a size S in our RTW belts. However, we are available to cut any of our belts to your required length prior to shipping, free of charge. You can include the required length for the belt in the note box at checkout (there are many ways to measure the length of a belt so we kindly ask you to also specify how you took your measurement). *Please note that any adjustment will make the purchase a final sale.