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What exactly do we offer here at 40 Colori?

We release small drops of ready to wear clothing and accessories keeping our stock small and sustainable. We then offer you the ability to customize pieces with our Made to Order and Made to Measure offer. Get your garments ethically crafted in Italy by skilled artisans how you want instead of compromising and creating more waste.

Interested in our Made to Order or Made to Measure offer? Book an appointment online to visit us in store to get this started.

(MTO editor will be online soon!)

Book an Appointment

Explore our Artisans' Profiles

Learn more about the skilled Italian craftsmen that passionately craft our clothing and accessories. Discover their story and find out more about the processes and the people involved in our production.   

Meet our Artisans

40 Colori - London Boutique

30 Lamb's Conduit Street
London, WC1N 3LE
Mon - Sat 11am-7pm

Come on by our boutique to explore our entire core collection, browse our full range of materials and gain exclusive access to our CUSTOM MTO & MTM offers to design each garment the way you always wanted, with no compromise on style or fit! Walk-ins & appointments welcome!

Book an Appointment

Instagram @40Colori

Size Guide

BLAZERS

Our blazer design B01 is tailored in a rather slim and short Italian fit with relatively narrow shoulders and a good degree of waist suppression. If you are in between sizes consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half-chest 48 50 52 54 56 58 60 62
Half-waist 44 46 48 50 52 54 56 58
Shoulder width 42 43 44 45 46 47 48 49
Back length 73 74 75 76 77 78 79 80
Sleeve length 61 62 63 64 65 66 67 68
When ordering a made to order blazer, you have the option to adjust the back and/or sleeve length for an extra £100. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £100. *Please note that any adjustment will make the purchase a final sale.

OVERCOATS

Our overcoat design C01 is tailored for a rather slim and straight fit along the body, while still retaining enough space for layering underneath. The shoulders and sleeves are wide and roomy to allow plenty of movement even when layering. Being slim along the body, if you are in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half-chest 50 52 54 56 58 60 62 64
Half-waist 48 50 52 54 56 58 60 62
Shoulder width 42 44 46 47 48 49 50 51
Back length 76 77 78 79 80 82 84 86
Sleeve length 61 62 63 64 65 66 67 68
When ordering a made to order overcoat, you have the option to adjust the back and/or sleeve length for an extra £100. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £100. *Please note that any adjustment will make the purchase a final sale.

SHIRTS

Our classic shirt design CS01 is tailored with back darts and rather narrow shoulders for a regular slim fit. There is plenty of length in the body and sleeves to fit most body types. The fit is true to collar size, however, if you are normally in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

Collar size IT IT 36 IT 37 IT 38 IT 39 IT 40 IT 41 IT 42 IT 43 IT 44 IT 45 IT 46
Collar size UK 14 14 1/2 15 15 1/2 15 3/4 16 16 1/2 17 17 1/2 18 18 1/2
Half chest
 48 50 52 54 56 57.5 59 61 63 65 67
Half waist 42.5 44 45.5 47 49 51 53 55 57 59 61
Shoulder width 43 44 45 46 47 48 49 50 51 52 53
Back length
 77 78 79 80 81 82 83 84 85 86 87
Sleeve length
 63.5 64 64.5 65 65.5 66.5 67.5 68.5 69.5 70.5 71.5
When ordering a made to order shirt, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.

TROUSERS

SLIM TROUSERS

Our slim trousers design P01 has a high rise and fits rather slim around seat and thigh with a visible tapering of the leg. The fit is slim but not excessively, preventing it from being too tight or unconformable. They fit true to size, however, if you are normally in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Waist 40 41.5 43 44.5 46 48 50 52
Front rise 25.5 26 26.5 27 27.5 28 28.5 29
Thigh 30 31 32 33 34 35 36 37
Knee 22 22.5 23 23.5 24 24.5 25 25.5
Bottom 18 18.5 19 19 19.5 19.5 20 20
Our RTW and MTO slim trousers are sold with an unfinished hem so that you can adjust the length to perfection. If you'd rather receive your slim trousers already hemmed and ready to wear, we can help you at no extra cost. You can include the required inseam length in the note box at checkout and also specify whether you want fixed turn-ups and their height. *Please note that any adjustment will make the purchase a final sale.


COMFORT TROUSERS

Our comfort trousers design P02 has a high rise and a relaxed fit around seat and thigh with a gentle taper below the knee. They fit true to size, however, if you are normally in between sizes, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Waist 40 41.5 43 44.5 46 48 50 52
Front rise 25.5 26 26.5 27 27.5 28 28.5 29
Thigh 31.5 32.5 33.5 34.5 35.5 36.5 37.5 38.5
Knee 23 23.5 24 24.5 25 25.5 26 26.5
Bottom 19.5 20 20.5 21 21.5 22 22.5 23
Our RTW and MTO comfort trousers are sold with an unfinished hem so that you can adjust the length to perfection. If you'd rather receive your comfort trousers already hemmed and ready to wear, we can help you at no extra cost. You can include the required inseam length in the note box at checkout and also specify whether you want fixed turn-ups and their height. *Please note that any adjustment will make the purchase a final sale.

KNITWEAR

FLAT KNIT SWEATERS

Our flat knit sweater design KW01 is tailored for a comfortable and relaxed fit with plenty of room on the shoulders, body and sleeves. The fit is true to size and the length is standard, however, if you are particularly tall or have long arms, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half chest
 48 50 52 54 56 58 60 62
Half waist 39 41 43 45 47 49 51 53
Shoulder width 36 37 38 39 40 41 42 43
Back length
 64 66 68 70 72 74 76 78
Sleeve length
 59 60 61 62 63 64 65 66
When ordering a made to order flat knit sweater, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.


WAFFLE KNIT SWEATERS

Our waffle knit sweater design KW02 is tailored for a slim fit along the body and sleeves. The waffle knit is rater loose and stretchy allowing for enough comfort and movement despite the slim fit. However, compared to your usual size, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half chest
 42 44 46 48 50 52 54 56
Half waist 41 43 45 47 49 51 53 55
Shoulder width 36 37 38 39 40 41 42 43
Back length
 63 64 65 66 67 68 69 70
Sleeve length
 60 61 62 63 64 65 66 67
When ordering a made to order waffle knit sweater, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.


RIBBED CARDIGANS

Our ribbed cardigan design KW03 is tailored for a rather relaxed fit along the body and sleeves, leaving enough room for layering underneath. The ribbed knit features a good stretch, allowing for even extra comfort and freedom of movement. The fit is true to size and the length is standard, however, if you are particularly tall or have long arms, consider sizing up.

If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

All measurements are flat on garment and in centimeters:

IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
Half chest
 45 48 51 54 57 60 63 66
Half waist 35 38 41 44 47 50 53 56
Shoulder width 35 37 39 41 43 45 47 49
Back length
 63 65 67 69 71 73 75 77
Sleeve length
 61 62 63 64 65 66 67 68
    • Half chest is from pit to pit
    • Half waist is at the narrowest point right above the ribbed hem
    • Shoulder width is at the widest point
    • Back length is along the center back, from base of the collar to hem
    • Sleeve length is from shoulder to sleeve cuff
    When ordering a made to order ribbed cardigan, you have the option to adjust the back and/or sleeve length for an extra £50. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £50. *Please note that any adjustment will make the purchase a final sale.

    WAISTCOATS

    CLASSIC WAISTCOATS

    Our classic waistcoat designs V01 (without lapel) and V02 (with lapel) are tailored for a slim fit along the body with a good degree of waist suppression. The button adjusters in the back allow to further take in the waist by up to 2.5cm in the half measurement. The body length is standard for a three piece waistcoat. The fit is true to size, however, if you are normally in between sizes or are particularly tall, consider sizing up.

    If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

    All measurements are flat on garment and in centimeters:

    IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
    Half chest
    		 46 48 50 52 54 56 58 60
    Half waist 44 46 48 50 52 54 56 58
    Shoulder width 31.5 32.5 33.5 35.5 36.5 37.5 38.5 39.5
    Back length
    		 57 58 59 60 62 64 66 68
      • Half chest is from pit to pit
      • Half waist is at the narrowest point
      • Shoulder width is at the widest point
      • Back length is along the center back seam, from base of the collar to hem
      When ordering a made to order classic waistcoat, you have the option to adjust the back length for an extra £25. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £25. *Please note that any adjustment will make the purchase a final sale.


      MANDARIN WAISTCOATS

      Our mandarin waistcoat design V03 is tailored for a rather slim fit along the body with a subtle degree of waist suppression. The button adjusters in the back allow to further take in the waist by up to 2.5cm in the half measurement. The shoulders are wide and the body long in order to make this waistcoat more suitable as an outer layer. The fit is true to size, however, if you are normally in between sizes, consider sizing up.

      If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

      All measurements are flat on garment and in centimeters:

      IT 44 IT 46 IT 48 IT 50 IT 52 IT 54 IT 56 IT 58
      Half chest
      		 47.5 48.5 50.5 52.5 54.5 56.5 58.5 60.5
      Half waist 46.5 47.5 49.5 51.5 53.5 55.5 57.5 59.5
      Shoulder width 34.5 35 36.5 38 39.5 41 42.5 44
      Back length
      		 57.5 59 60.5 62 63.5 65 66.5 68
        • Half chest is from pit to pit
        • Half waist is at the narrowest point
        • Shoulder width is at the widest point
        • Back length is along the center back seam, from base of the collar to hem
        When ordering a made to order mandarin waistcoat, you have the option to adjust the back length for an extra £25. You can include the required changes in the note box at checkout. We will then get back to you within 24 hours to confirm that all the changes are possible. At this point, we will also send you a payment link for the extra fee of £25. *Please note that any adjustment will make the purchase a final sale.

        BELTS

        If you are unsure of the correct size to order please email our customer service at customer-service@40colori.com. We are happy to help!

        All belts are measured from the base of the buckle to both the smallest and widest of the five holes. This range represents the proper circumference of the belt when buckled and it is measured excluding the buckle:

        M L XL
        Centimeters
        		 84-92 92-100 100-110
        Inches
        		 30-35 36-39 40-43
        IT sizes
        		 44-48 50-54 54-58
        Waist sizes inches
        		 30-34 36-40 40-44
            We do not carry a size S in our RTW belts. However, we are available to cut any of our belts to your required length prior to shipping, free of charge. You can include the required length for the belt in the note box at checkout (there are many ways to measure the length of a belt so we kindly ask you to also specify how you took your measurement). *Please note that any adjustment will make the purchase a final sale.