What exactly do we offer here at 40 Colori?

We release small drops of ready to wear clothing and accessories keeping our stock small and sustainable. We then offer you the ability to customize pieces with our Made to Order and Made to Measure offer. Get your garments ethically crafted in Italy by skilled artisans how you want instead of compromising and creating more waste.

Interested in our Made to Order or Made to Measure offer? Book an appointment online to visit us in store to get this started.

(MTO editor will be online soon!)

Book an Appointment

Meet the Italian Artisans

Learn more about the real people and workshops behind the pieces you love with our Artisan Profiles. Find out where your goods were made, how they were made, with what materials and by which hands.

Meet our Artisans

40 Colori - Crafted with you

30 Lambs Conduit Street
London, WC1N 3LE
Mon - Sat 11am-7pm

Come on by to explore our Ready to Wear Collection or design your own garment to be crafted especially for you with our Made to Order & Made to Measure offers. Walk in's & appointments are welcome!

Book an Appointment
Size Guide
Here is a detailed overview of all the size options on our sized products.

If you are still unsure of the correct size to order please email our customer service at

Size Inches Cm IT EU UK US
M 30-35 84-92 44-48 42-46 10-14 30-34
L 36-39 92-100 50-54 48-52 16-20 36-40
XL 40-43 100-110 54-58 52-54 20-26 40-44
Note: We do not carry a size small in our belts, but we are able to customize pieces for customers. Please contact our customer service if you are looking for a size small.