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Our Story

The 40 Colori (pronounced in Italian: kwa’ranta ko’lori) story begins in the picturesque city of Como, Italy. There, in 2014, 40 Colori was created with the intent to provide men with colorful and high quality Made in Italy accessories.

The concept of the brand started with a vision from a tie manufacturing company based in the artisan district of Como determined to share its quality products with the modern man. However, they were missing something to make this vision a reality. Some would call it fate, but they soon met a young and talented London-based creative group looking for a way to bring bold colors to the world of men’s accessories.

It was love at first sight. Having at their fingertips artisan know-how, 35 years long working experience with top international brands, and modern creativity with innovative style, they decided to collaborate and start a new colorful concept of men’s accessories. With only a few bumps along the way*, 40 Colori was born.

Combining a creative and stylish product concept with top notch manufacturing techniques, prestigious materials, and outstanding attention to details, 40 Colori aims to break through the world of men’s accessories following the opening, in 2015, of its first boutique in Shoreditch, London.

Welcome to our colourful world! We are glad to show you around!

-The 40 Colori Team!

* Ok, let’s be honest there were more than a few bumps along the way but those always make good stories.