Rome wasn't built in a day , But 40 Colori was built in 5!
You may have heard that we opened our very first boutique this past month, if you haven't now you know!
After months of searching for a location that wanted us and that we felt would be the best first location for 40 Colori we found it on the lovely Cheshire Street in Shoreditch. Once we got the keys to 40 Colori's new home things got moving.
Things got moving all the way back in our factory in Como, Italy. Our factory owner drove a truck all the way from Italy to London carrying all of the furniture for our store (most of which we had hand made in Italy) and all of our products. (Have I mentioned that all our products are made in Italy? Well they sure are!) Total driving time from Como, Italy to Shoreditch, London you ask? A whole 24 hours! After arriving at the shop around midnight we unpacked, and my goodness you can't even imagine the amount of stuff they were able to fit into this truck. It seemed like a magic truck that actually expanded from within like the closet to Narnia. We successfully unpacked everything, had indian take out as you do at 1 am, then headed home to get some much needed rest. The next day we went to the shop and started the marathon of 14 hour plus work days to get the store ready. The next 5 days of building were a whirlwind but it was worth it all! Here's a few snap shots from our time building!
Take a look at a small part of our building adventures *
We have been receiving great reactions to our shops interior! Everyone has been loving it which is exactly what we were hoping for! With that said we need to take a moment to say thank you to everyone who helped us in these early stages. A huge thank you needs to be expressed to Nardi Mobili for crafting our custom 100% recycled cardboard furniture. A huge thank you to the team over at Finch Interiors whom created the vision of the our interior design. How amazing is it stumbling upon companies that end up being the perfect match for what you need and they 100% understand what you are looking for? It's a damn gem when you find a companies like this & we will always give our seal of approval for Finch Interiors making interiors that stand out and Nardi Mobili for crafting amazing eco-friendly furniture.
We hope you enjoyed this peek behind the scenes today!
Inspired by the birthplace of Nonna, Siciliy, the natural hues and rugged textures brought this collection to life. Wools and Cashmeres blended together to create one of a kind colours, textured silks added pops of colour to the neck accessories and soft organic cotton was use to create cozy socks for the season.
40 Colori is Moving! After three amazing years, it is time for to say goodbye to our Cheshire Street Shop. We are offering 40% Off until Monday the 20th when we close our doors! We are moving to a new location very soon. Sign up for our newsletter and keep an eye on our social media for exciting announcements. Thank you to everyone who made our time on Cheshire Street so wonderful.